The dream of working full time on your blog is one that many people share, but is it viable? I am here to offer my opinion on the matter.
First off, you will notice that most bloggers (especially financial bloggers) commonly publish articles very similar to the one I’m about to present. The reason why is that many people want to monetize their blog is they hope they potentially strike it big and generate some money! Sadly I am not here to paint a very bright picture of the blogging world.
What kind of money would you need to make to go at full time? Well that depends on your lifestyle, but remember that taxes and health insurance can be very expensive. I personally would want to be in the 80k to 100k range, but I am confident I will never be generating that kind of income off my blog/websites. Remember of course you will have no retirement as well, so you are completely on your own.
Who does make it full time? Well most bloggers are not full time.
I would like to say that I admire the blogging community and it is full of quality people, and I want people to understand what I’m about to describe is for educational purposes for future potential bloggers.
Something that is very common in the blogging world is semi-successful bloggers stall out revenue wise and often find themselves searching alternative ways to boost their profitability. If you follow bloggers, how many bloggers do you see that suddenly do something kind of “off the wall” way to generate revenue? Maybe they publish a book or another web based concept. Some people develop affiliate networks and are for hire consultants for other blogs. The point being here, many bloggers tend to stray into non-content generating activities in attempts to generate enough income to become full time. Some people even flat out buy blogs and hire their authors to continue producing their articles, with hopes that revenues will surpass expenses.
You would be surprised to find out how little actual content generation matters in the blogging world. There are actual services that will “write” content for you for virtually nothing. Some of these services offer 100s if not 1000s of “unique” articles for your website – and some cost as little as $1 an article. These articles are usually generic and very bland, but the right content manager can use these type of articles to generate some real income. Just for the record, most of these articles are most likely not truly “unique”, but the internet really is the wild west and has the “come and get me” mentality.
So what does it boil down to then! Someone has to succeed!
Well some people have success with generate some money, but I would argue that the people who truly make a living off blogging are either the less than 1% who really have quality content and get lucky or are the the Search Engine Optimization geeks who produce almost entirely trash. Search Engine Optimization (SEO) is about formatting and scripting your site in a way that will allow search engines to rank your site higher. When you site ranks higher, it gets more traffic – which is the ultimate goal.
These SEO magicians will take articles that they often do not even write and publish them on 10’s, 100’s, or even 1000’s of their websites. Do they care about community? Absolutely not. Their goal is get passive income. Often times the content they product is “evergreen” content. “Evergreen” content is content that does not age poorly. An example of evergreen content would be an article about “How to Cook an Omelets.” If you made for example – makingbetteromelets.com and you were able to get a high page ranking (through SEO), you could potentially capture 10,000’s or 100,000’s of global hits a month!
So what’s the point of the article? Blogging can be a good source of extra income, but most likely it will never replace your full time career. The sad reality is, that most bloggers usually end up in trying to generate revenue in other ways than their actual writing/blogging.
I never once believed that it would a career changer for me, but the more I got involved with blogging – I realized how dark the internet has truly become. Now a days it is all about fake networking and producing backlinks to your site. I see blogs with quality and interest articles that have no traffic and I see blogs that absolutely no meat to them, that are generating 100’s if not $1,000’s a month.
If you want to get traffic and generate revenue, just be prepared to spend more time on the site than the content.